Experts in adrenaline activities are to look into whether Copeland could become a mecca for extreme sports enthusiasts.
International sports consultancy 4Global has been commissioned by the Cumbria’s Hidden Coast Programme to create a feasibility study. It will look at whether Copeland's coast could become a destination of choice for those looking for adventure activities.
Copeland Mayor, Mike Starkie, said: "While our area already has many adventure attractions, a coordinated approach could enable Copeland to rival other parts of the UK, such as North Wales, for adventure and adrenaline sports activities and facilities. I look forward with interest to hearing how we can enhance and promote what we offer to adventure-seekers."
Sport and physical activity consultancy 4Global has partnered with specialist architects and business advisors LK2 and leisure and culture trust Magna Vitae to bring a broad range of expertise to the project. Project director, Andy Preece, said: "Copeland has a unique combination of lakes, the Lake District Coast and mountain landscapes. There is outdoor adventure, great dining and a rich heritage.
"The study will seek to ensure sustainable and appropriate development of an already amazing place to visit and live. It will focus on the provision of high-quality facilities and services for residents and visitors, creating a prime location to do business and enjoy leisure time.
"To support this envisioned growth, the study will define emerging markets that can be maximized, and explore the main barriers to expanding what is currently on offer. A full report will be published in January 2021."
The Connecting Cumbria's Hidden Coast programme is led by Copeland Borough Council and funded by £1.15m from Sellafield Ltd and more than £1m from the Government's Coastal Communities Fund. As well as the adrenaline feasibility study, it will include a coastal challenge running event, a new beach cafe at Silecroft, several new cycle and footpath routes and a coastal art trail.