Copeland Borough Council and Allerdale Borough Council have commissioned Nexus Planning to undertake a Retail and Leisure Study to cover both Copeland and Allerdale areas.
A spokesperson said:
"You may receive a call from NEMS Market Research asking you questions about your shopping and leisure habits.
"NEMS are appointed by the project team to gather data in respect of where residents of both authority areas choose to shop and carry out leisure activities.
"The Retail and Leisure Study will be used as one part of the evidence base to help form our new local plans, but also to assist in providing recommendations for our important town centres.